Friday, July 18, 2014

AFL done good

Sport is such an important cultural force that can unite people from all over.

It has its haters, but you can't deny the role that sport plays in bridging gaps and building teams. 

I love that sport is a language in itself - everyone can speak it. Whether it's dressing up for a day at the races (and not even seeing a horse run!) or sipping Pimms with your friends at on the banks of the Thames during the Boat Race - you could be standing next to someone who doesn't speak a word of English, yet still communicate with them through sport.

I LOVE what the AFL has done with its multicultural round ads for this year.

They're a bit tongue in cheek, they're fun and they're warm. I applaud the light hearted nature in which the topic of multiculturalism has been tackled. So often we tiptoe around these issues and try to make political statements out of them, but at the end of the day, it's just a game of footy.

Check them out below . . .







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