So, Phase Two of the "There's nothing like Australia" campaign has been launched today.
What do you think?
I got goosebumps watching it the second time, but do have to admit the song is a bit boring. Beautiful vision, but surely it could've been a bit more uplifting in the music department?
The 90 second version is definitely more inspiring than the full four minute version I first saw.
Regardless, I am ridiculously proud to be able to call this wonderful land home.
I'd be interested to know, does the USA have a tourism push? I can't recall seeing any advertising over here . . . are you guys perhaps targeting different markets?
What do you think of our efforts? Would you come visit us!?
2 comments:
Have to agree Kate. The vision is pretty amazing but the music a little too dull for me!
Have a great week :)
Abbey x
Did you see the SATC Kangaroo Island ad, Abbey? The Eddie Vedder song is much more playful and fun!
xo
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